Unity Project

For Relief of Homelessness in London.

THE STORY

Unity Project and PixelPlot go way back. In their work to end homelessness, Unity Project has never believed in the status quo. We knew the work we did for them couldn’t be status quo either.

Unity Project has always been at the forefront, the vanguard in providing emergency shelter and “whatever-it-takes” supports. Unsurprisingly, Unity Project’s design needs matched their propensity to step forward and be different. We welcomed the challenge.

What We Did to Tell the Story

Graphic Design
Copywriting
Web Design
Direct Mail Marketing

A Virtual Connection Point

Unity Project’s new website needed to share their story – from their raucous beginnings as a Tent City protest to the development of ground-breaking programs and services. The content and design had to connect equally with their most loyal stakeholders and those connecting with them for the first time.

The new site is bold and modern, yet friendly and easy to navigate. It calls people to take action through language and imagery. The launch of the site brought positive engagement and has been successfully leveraged multiple times over for story-telling, community updates, and fundraising.

Visual Communication of a Bold Vision for the Future

Unity Project has a courageous vision for their future. To help communicate their plans to a myriad of audiences, PixelPlot complemented descriptive text with compelling visual imagery.

Breaking the Mould with a Holiday Mail Campaign

During the pandemic, Unity Project wanted to connect with donors where they were – at home. They needed a mail campaign that would get noticed. A colourfully designed booklet was created that told the story of Unity Project’s experience during the pandemic and how it affected those who they serve. People connected with their story and gave generously in support of giving “A Home for the Holidays.”

A Fun Way to Donate Virtually

Who wouldn’t want to be Santa for the holidays? Unity Project often receives physical donations during the holidays. However, during the pandemic, these donations could not be received. The challenge put forth was to design a virtual campaign that would give donors the same feeling as physically donating items, but doing so virtually.

The solution – Unity Project Santa Sacks. An interactive site where donors could virtually “fill up” Santa Sacks with items that were needed by Unity Project residents or donate a full Santa Sack. Since its launch, Unity Project has hit their goal each year!