Danmar Foods wanted to share the Kups experience with all Canadians – coffee designed to satisfy the needs of everyday coffee drinkers.
Our task was to create a new market in coffee consumption and help Kups become an icon for easy-to-make coffee that tastes great.
What We Did to Tell the Story
Trends in coffee consumption were moving towards convenient, everyday luxury experiences. We developed a brand that showcased Kups’ innovation and uniqueness from product and packaging design through to the retail experience.
The coffee cup from the Kups logo was used to create a pattern for the packaging. The same shapes were used to maintain brand consistency with all of the boxes, while typography, photography, and colours were used to differentiate the flavours within each box.
EVERY STORY IS DIFFERENT
How It’s Designed Should Be Too.
READY TO TELL YOUR STORY?
We’ll Help You Share It with the World.