Kups.com

Redefining the coffee experience.

THE STORY

Danmar Foods wanted to share the Kups experience with all Canadians – coffee designed to satisfy the needs of everyday coffee drinkers.

Our task was to create a new market in coffee consumption and help Kups become an icon for easy-to-make coffee that tastes great.

What We Did to Tell the Story

Graphic Design
Photography

Branding

Trends in coffee consumption were moving towards convenient, everyday luxury experiences. We developed a brand that showcased Kups’ innovation and uniqueness from product and packaging design through to the retail experience.

The coffee cup from the Kups logo was used to create a pattern for the packaging. The same shapes were used to maintain brand consistency with all of the boxes, while typography, photography, and colours were used to differentiate the flavours within each box.

DELIGHTFULLY RICH AND FULL-BODIED COFFEE.

Artwork

By working with illustrated mock-ups, product samples, and white label boxes the final artwork was prepared to create the packaging for Kups.com. Sell sheets, magazine ads, press releases, and posters were designed to accompany the product launch.