GrantsEdge

Going digital and cutting through the noise.

THE STORY

The team at GrantsEdge had a single mission: to help make grant writing easier.

GrantsEdge challenged PixelPlot to create a powerful brand that would cut through the noise. We helped GrantsEdge tell their story through a bold new identity and a robust online experience.

What We Did to Tell the Story

Copywriting
Graphic Design
Web Design
Photography
Video
Direct Mail Marketing

Brand Identity

The brand identity had to position the GrantsEdge team as relatable, but also demonstrate the expertise and the innovation they bring to their work.

We created a logo inspired by GrantsEdge’s brand values that is bold and bright and reflects connectivity to the EdgeSeries family.

Digital Platform Design

Taking GrantsEdge digital meant creating a multi-functional platform with a clear call to action. It had to be fresh, friendly, and easy to navigate.

Payment gateway integration for online payments and email marketing for email automation, as well as a customized online booking system turned the GrantsEdge website into a powerful marketing and sales tool.

When the website launched it was flawlessly functional across all user devices.

Exceeding Launch Goals

The focus of the brand launch was to get people talking about GrantsEdge. The campaign that was developed conveyed the results of using GrantsEdge services, while being playful and fun.

Visits to the GrantsEdge website and email sign-ups exceeded the campaign goal by 150% and the first-ever GrantsEdge Live course sold out.

Creating a Seamless Brand Experience

The next step was to create seamless brand experience for GrantsEdge Live workshop participants.

From registration to post-workshop follow up, the client experience was designed to create a world-class learning experience.

Custom designed notebooks, name tags, pens, participant guides, and learning materials encouraged participation, engagement, learning, and relationship building.

At the end of the workshop, 100% of participants rated the GrantsEdge Live experience as exceeding their expectations.