Food Families had achieved successful outcomes in a number of neighbourhoods in London, and the Child and Youth Network (CYN) was ready to scale the impact of the program.
An interdisciplinary team at PixelPlot took on the mission of creating a comprehensive online communication and training platform that CYN could use to launch Food Families in neighbourhoods across the city.
What We Did to Tell the Story
Beyond the Brand – Sharing the Food Families Story
The first step in sharing the Food Families story was the creation of the Food Families brand identity. A logo was created, along with a series of brand collateral that could be used in print and social media.
Communicating the Impact of Food Families
To share the results of Food Families and demonstrate the positive impact of the program on families in London we designed an evaluation report.
Customized infographics and photography explained the findings from the evaluation in a way that would appeal to a wide variety of audiences.
A video was developed to promote the opportunity to get involved as a Food Families member. A video was also produced to demonstrate the results of Food Families.
A Website Where Design Meets Function
Food Families needed a website where community agencies could learn more about the program, the benefits, and how to get involved. With the user experience in mind, the website was crafted carefully to function flawlessly across multiple platforms.
EVERY STORY IS DIFFERENT
How It’s Designed Should Be Too.
READY TO TELL YOUR STORY?
We’ll Help You Share It with the World.